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What Is Strategy?


Strategos--An ancient Greek word translates literally as "the General's art". From the ancient Greek, through military to modern business usage, the word retains much of its original meaning--


  • Decisions and actions with long-term and wide-ranging consequences. 

  • Pinpointing vulnerabilities in the competitors' position. 

  • Exploiting resources and deployment relative to competitors. 

  • Using topography, and technology for advantage. 

  • Finding niches in the marketplace. 

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Carl von Clausewitz

Thus, then, in Strategy everything is very simple, but not on that account very easy.

Principles of War

Two basic principles...underlie all strategic planning. . . .

  • The first principle is: act with the utmost concentration [trace the ultimate substance of enemy strength to the fewest possible sources; compress the attack on these sources to the fewest possible actions; and subordinate minor actions as much as possible].

  • The second principle is: act with the utmost speed [every unnecessary expenditure of time and every unnecessary detour is a waste of strength; take the shortest possible road to the goal]."

The first task, then, in planning for a war is to identify the enemy's center of gravity, and if possible trace it back to a single one. The second task is to ensure that the forces to be used against that point are concentrated for a main offensive.

--Carl von Clausewitz 

"Clausewitz's military center of gravity (CoG) and the CoG of mechanical sciences share many of the same properties: neither is a strength or a source of strength, per se, but rather a focal point where physical (and psychological) forces come together."

--Lt. Col. Antulio J. Echevarria

U.S. Army

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The Strategos Guide To Value Stream and Process Mapping goes far beyond symbols and arrows. In over 163 pages it tells the reader not only how to do it but what to do with it. More info...

Strategos Guide to Value Stream & Process Mapping